M essage

Every brand and product has its own story.
Like its background, creator’s passion, and dreams for the future.
However, if you transmit it to the wrong people with the wrong method,
its beauty will drown in a sea of information.
So how do you transmit information effectively to the right people
with the right methods?
How could you grab the target’s attention, sensing the trend and get sympathy?
We have the answer.
We, as a professional of communicator, will involve media to create a movement,
with various angles, method and flexible strategies.
Our strong connection with the media over a period of time makes it possible.
Our greatest strength is the honest relationship with the media,
which sometimes goes beyond individual corporate frameworks.
Furthermore, due to the growth of social media, anyone can transmit information
in real time and thus influencers are one of the important keys.
We can create effective communication with them using our style of
knowledge and network.
For all companies, brands, products and services, we will be on target
with their point of view and with long-term and global perspective,
we will fulfill each mission towards the final goal.
Let us hear your story now.
We will promise you to serve as a bridge to promote your business
with all our effort.

service

CONSULTING & PLANNING

PR Consulting
We support and build public relation structure and offer PR consulting,
which is a key to overall PR activities.
PR Strategy Plan
Toward your further brand / business strategy, we propose effective PR plans
according to your service/product/industry/market, based on how the brand / company is
recognized in society now and the reputation they already have.
Media Training
Based on our great understanding of the press, we propose effective techniques to
transmit message for the press correspondence at interviews/press conferences.
Product marketing support
We support marketing plans as well as product planning from target media’s trend
including reader/viewer’s perspective.
Plan and create PR tools
We start with concept making, because PR tools include catalogs, packages,
advertisements and direct mails that are imperative for communication
and are important factors to transmit positive images of the brand/company/product.
We make effective use of extensive external networking such as designers, photographers,
and writers and we create sophisticated tools with the perfect design team.

MEDIA RELATIONS

Media lists
Our honest relationship with broad media is our strength. Depending on information to be transmitted,
we create media specialized for each project from newspapers/magazines/TV/radio/websites
which covers writers, stylists, editing productions and TV production companies.
Press releases
Create press releases of new product/service that will grab media attention.
Based on its own media list, we will distribute it with the right timing.
Publicity

Obtain impressive publicity of the products by informing the media and at the same time,
getting their information of up-coming themes/features and appealing cooperative structure
for coverage. We do aggressively conduct media caravan with product samples.

Coverage articles:Research the up-coming features based on the recent trend and each season.
Provide appropriate information/products for publication.

Trend research article:Depending on the specific information, we will make use of industry trends, consumer/research data and obtain articles which significantly pursue the social trend.

Interview/coverage correspondence
Aggressively pitch for interviews of representative, CEO or developer to the media and obtain
publicity with various angles.
Media trend research
Not only proposing features to the media, but also researching media trends
and their interests and reflect them in the further PR activities/plans.
Media Tie-up Advertising
Tie-up advertising is an effective way to show information/products effectively in target media
with perfect timing. We will select the perfect media and negotiate for publications having high-impact.
Through the tie-up, strong relationship can be built.
Monitor Clipping
Gather all the articles, TV programs and submit them promptly.

EVENT PROMOTION

Plan/produce/operate press conferences
Press conferences inviting press are a big chance to present the appeal of the new product/service all together.
In addition to the new product/service, direction for the press conference, and planning are one of the
effective factors to grab media attention. We will motivate press to cover the press conference and aim to
obtain many exposures.
Plan/produce/operate PR events/parties
Plan PR events and parties that will lead to publicity. We will grab media attention by using
the coolest venue/space or people with stylish direction and elements of surprise. In addition to the media,
we will also invite celebrities, opinion leaders, creators, and etc. through our wide range of connections.

works

FASHION
Teva
Sanuk
NEWYORKER
NEWYORKER by KEITA MARUYAMA
NEWYORKER BLUE
Sally Scott
Puppy
GOODNESS Omotesando
SHIDORI
LA BAGAGERIE
Y'SACCS
IRIS-SPIRA
NORIKO FUKUSHIMA
GOUT COMMUN
Right-on, FLASH REPORT
MEPHISTO
Antiquorum "ROLEX Collection", "OMEGAMANIA"
G-SHOCK
Mark Gonzales
Obey
ZOO YORK
NICOLE, Boutique Nicole, MONSIEUR NICOLE
LOEWE GINZA
Rockport
VISION
COUNTER CULTURE
FILA
BEAUTY
HABA
PORELESS LABO
LOVE & PEACE PARFUMS
Japan Ajesthe Association
KiKi & LaLa Style
EYE + EYE
ecarg
CND Shellac
dermalogica
STAR OF THE COLOR
maniatis PARIS
Hello Kitty Olive, OLIVE OIL series
BEAUTY SPA MISS PARIS,
BEAUTY SPA DANDY HOUSE,
SPA GUEST HOUSE
Veet
Glade
FOOD&BEVERAGE
CHIVAS REGAL, THE GLENLIVET, JAMESON, ABSOLUT,
Havana Club, JACOB'S CREEK, Café de Paris, DITA
and other brands handled by Pernod Ricard Japan
Sennen Koujiya
Hozugawa Arare Hompo
McDonald's
Salon Bar YOL
Ma Chambre
My Humble House Tokyo
Oshimizu all WATER
INTERIOR
All the brands handled by Tokyo Nishikawa
DESIGN HOUSE STOCKHOLM
CROSSENSE
BISAZZA
HUG
TRAVEL&HOTEL
Disneyland Resort in California
Walt Disney World Resort in Florida
Aulani, a Disney Resort & Spa, Ko Olina, Hawaiʻi
Hong Kong Disneyland Resort
T GALLERIA WAIKIKI by DFS
T GALLERIA GUAM by DFS
T GALLERIA OKINAWA by DFS
Guam Governor's Cup Ladies Golf Tournament
HOTEL NIDOM
HOTEL MICURAS
Ikkyu.com, Ikkyu.com Restaurant
Tokyowan Nouryousen,
The High Speed Jet Ferry "Seven Islands"
Izu Oshima Tsubaki Matsuri Festival
CULTURE

Fashion TV
MTV Program Guide
it girls
Panasonic FOMA Custom Jacket TM My Style Contest
The first "Under 10 minutes Digital Cinema Festival"
Laforet Museum Harajuku
"KATSUYA KAMO EXHIBITION"
"DAVID LYNCH EXHIBITION"
"HENRY DARGER EXHIBITION"
"WORLD OF KIYOSHIRO IMAWANO EXHIBITION"
"JAN & EVA SVANKMAJER EXHIBITION"
"NANA - TEN" etc.
Art & Street Event "untitled 2001"
So-net Millennium Event

and more...
  • Company Name: SUGIYAMA PR & PLANNING Co., Ltd.
  • Founded: October 1st, 1993
  • Established: March 30th, 1998
  • Capital: 6 million yen
  • President: Mayumi Sugiyama
  • Employees: 7
  • Address: Office Aoyama 2F, 3-10-2, Kita-Aoyama, Minato-ku, Tokyo
  • Contact Info: TEL 03-5468-7791 FAX 03-5468-7792
  • Membership: Public Relations Society of Japan
  • Certification: Privacy Mark System
たいせつにしますプライバシー 10830436(04)

Our Company

contact;

We will respond to all kinds of requests regarding communication.
Please kindly contact the below e-mail address.

info@sugiyama-pr.co.jp
*The information provided will not be used for any purpose other than this matter.